Hello! I am Ijeoma, fondly known as Ij. I am a woman with a very cosmopolitan background. Half Kenyan, Half Nigerian, and married to a British man! Having so many homes and cultures to tap into allows me to remain in a state of constant creativity and inspiration. With a background of professional makeup artistry, a solid love of all things beauty, and the sharing the knowledge of it, I found myself on the path of beauty influencing and writing. As a professional makeup artist, clients would always pick my brains about beauty secrets they should know so as to stay looking their best!  Always willing to share my secrets with my clients and my ever-growing online audience, my Instagram page organically evolved into a beauty hotspot offering my latest finds and reviews on firm favorites. I have also penned 2 skincare eBooks which have been well received and have an ongoing blog on my website. Though I love all of things beauty, I particularly, have a strong passion for skincare, creating authentic individual beauty routines and fragrances. As I continue to mature into a woman, I have come to realize how important food is to a woman’s beauty story. That is one of the biggest ‘aha’ moments of my thirties. My food story is a part of my beauty story and this is something I am becoming very passionate about! 

I share my creativity and knowledge through my blog, my Instagram account, and my YouTube channel. Excited and grateful for the journey that I am on, I love connecting with my community and working with brands that are aligned with my ethos and that of my community!

Thank you for being here!